From curvy queens to hijabi icons — meet the new wave of fashion changemakers.

“Beauty is no longer about fitting in — it’s about standing out unapologetically.”

The Indian fashion scene in 2024 is no longer dominated by one-size-fits-all ideals. Social media is buzzing with a refreshing shift, thanks to influencers who are challenging conventional beauty norms. These bold style leaders are embracing their individuality — be it body type, skin tone, religion, or background — and using fashion as a tool for empowerment. From body positivity to inclusive fashion campaigns, they’re reshaping what it means to be beautiful in India today.

1. Sakshi Sindwani (@stylemeupwithsakshi)

• Why She Stands Out: Sakshi is a body-positive fashion queen who doesn’t shy away from bold silhouettes and experimental looks.

• Impact in 2024: She led a collaboration with H&M India promoting inclusive sizing and was featured on the cover of Cosmopolitan India for her contribution to plus-size representation.

• Followers: 1.4M+

2. Masoom Minawala (@masoomminawala)

• Why She Stands Out: A global fashion entrepreneur who brings Indian heritage to international runways.

• Impact in 2024: Represented Indian couture at Paris Fashion Week, walking in traditional handloom sarees.

• Followers: 1.2M+

• Style Note: Elegance meets empowerment.

3. Aayushi Badheka (@thecurvygirl)

• Why She Stands Out: An advocate for curvy fashion, Aayushi promotes self-love and slays in bold Indo-western fits.

• Impact in 2024: Partnered with Zivame and Nykaa Fashion to launch a size-inclusive line.

• Followers: 550K+

4. Amena (@fashionopolis)

• Why She Stands Out: One of India’s OG hijabi influencers, Amena brings modest fashion to the mainstream.

• Impact in 2024: Worked with FabIndia on their first-ever modest wear capsule.

• Followers: 300K+

5. Kusha Kapila (@kushakapila)

• Why She Stands Out: Known for her humor and sharp commentary, Kusha is also a fearless fashionista breaking every stereotype.

• Impact in 2024: Starred in Netflix India’s “Not Your Standard Woman” and fronted campaigns that celebrated real Indian women.

• Followers: 3.1M+

🔥 Why This Matters

These influencers are more than content creators — they are cultural disruptors. They’re not just wearing clothes; they’re telling stories, representing the underrepresented, and building communities around authenticity