2023 was the year Indian beauty routines got a major glow-up — literally and figuratively. From glassy skin goals to DIY hair oils trending on Instagram, Indian beauty lovers embraced innovation while staying rooted in age-old traditions. This post breaks down the top beauty trends of 2023 that every modern Indian woman (and man!) swore by. If you missed the hype, don’t worry — here’s your backstage pass to the trends that ruled our vanities.
💭 Quote of the Post:
“Beauty begins the moment you decide to embrace your roots — and glow unapologetically.”
1. Skinimalism Took Over
Less was more in 2023. Instead of 10-step routines, Indian skincare went minimalist. Clean, hydrated, and barrier-protected skin became the ultimate flex. Products like niacinamide serums, ceramide moisturizers, and lightweight sunscreens led the charts.
Top Products in India:
-
Minimalist SPF 50 Sunscreen
-
The Ordinary Niacinamide 10% + Zinc
-
Dot & Key Ceramide + Hyaluronic Hydrating Cream
2. DIY Beauty Made a Comeback
Blame it on TikTok or grandma’s wisdom — DIY beauty exploded in 2023. From Multani mitti face packs to onion oil for hair regrowth, Gen Z proudly went back to the kitchen for their glow-up recipes.
Hot DIY trend:
-
Haldi + honey glow mask for instant brightness
-
Curry leaf-infused oil for thicker hair
3. Desi Ingredients Got Their Spotlight
Indian herbs and ingredients became international stars. Brands like Forest Essentials and Just Herbs brought amla, tulsi, and saffron to mainstream shelves — not just for skin, but also makeup!
Trending Desi Ingredients in 2023:
-
Kumkumadi oil
-
Licorice (Mulethi) for hyperpigmentation
-
Shikakai + Reetha shampoos
4. Bold Lip Colors Were Back
While 2021 was all about nudes, 2023 gave us drama. Berry reds, oxblood, plum purples, and even electric coral dominated lipstick trends. Matte formulas were still strong, but glossy lips made a surprise comeback too.
Best-Sellers in India:
-
Maybelline SuperStay Matte Ink – Pioneer
-
Lakmé 9to5 Primer + Matte – Scarlet Surge
-
Nykaa Gloss It Up – Cherry Pop
5. Scalp Care = Self-Care
This was the year we realized: healthy hair begins at the roots. Scalp detoxing, clarifying scrubs, and pre-wash oils became essential. Haircare routines finally moved beyond shampoo and conditioner.
Scalp-loving brands that blew up in India:
-
Arata Scalp Scrub
-
St. Botanica Hair Serums
-
Mamaearth Onion Hair Oil
🎯 Wrapping Up
2023 was a year of embracing beauty that feels good and looks good — whether it’s through ancient herbs, minimalist routines, or bold statements. The Indian beauty scene is no longer just catching up — it’s setting global standards. And the best part? These trends are easy to try at home and are rooted in both science and culture.
So go ahead, experiment with a clay mask, swipe on a bold lip, or massage your scalp tonight. Beauty is evolving — and you’re already part of the glow-up.
Leave a Reply