Pooja, the visionary founder of Stitches and Polished Fashion & Nail Technician, has once again redefined eco-beauty standards with her latest initiative: the #CleanNailsCleanPlanet campaign. Partnering with some of India’s most influential beauty creators, the campaign merges sustainable living with stylish self-care—proving that glamorous nails can also be planet-friendly.

Within its first week, the campaign reached over 5 million impressions on Instagram, with Reels, carousels, and tutorials flooding social media feeds. Celebrated as a fresh benchmark in socially responsible beauty marketing, the movement sheds light on toxic chemicals, plastic waste in beauty products, and the long-term impact of our nail routines on the environment.

🌍 The Mission: Sustainability Meets Self-Care

The heart of the campaign lies in its motto: “Beautiful Nails. Better Planet.” Through collaborative content, Pooja and her influencer partners are guiding audiences to:

• Switch to plant-based, cruelty-free nail polishes

• Try waterless manicures to conserve resources

• Sanitize and reuse nail tools instead of discarding them

• Avoid single-use plastic packaging in salon services

• Experiment with DIY nail routines using household items

A standout moment was Pooja’s own viral reel where she removed polish using a homemade lemon and baking soda-based remover—a safe, zero-waste alternative to acetone. It drew thousands of shares and inspired countless beauty enthusiasts to try it at home.

💄 Influencer Power: Who’s Involved?

Top beauty creators such as @BlushWithNeha, @EcoGlamNisha, and @NaturallyStyled have amplified the campaign with educational yet aesthetic content. Their collective audience of over 10 million followers gave the campaign instant traction across India and parts of Southeast Asia.

“This isn’t just another nail trend—it’s a mindset shift,” shared @BlushWithNeha in a live Q&A. “Pooja’s campaign empowers us to make beauty decisions that are good for our health and the earth.”

🧠 Education Through Innovation

To complement the visual content, Stitches and Polished released a free downloadable Eco Nail Care Starter Guide via the link in their Instagram bio. The guide includes:

• A list of Indian eco-friendly nail brands

• DIY manicure steps using non-toxic ingredients

• Reusable tool hygiene tips

• Eco-drying hacks to replace traditional UV lamps

In just three days, the guide was downloaded over 9,000 times, particularly by college students and teens who are shifting toward low-waste lifestyles.

🚀 Impact: Beyond Instagram

The #CleanNailsCleanPlanet campaign is already making waves outside the digital world:

• Lifestyle media platforms like HerZindagi and PopXO have featured it

• Vegan nail polish startups have reached out for collaborative ventures

• Pooja’s salon saw a 40% increase in inquiries for waterless manicure appointments

• Beauty school instructors are now citing the campaign as an industry case study