In a bold and beautiful move that merges sustainability with bridal elegance, Stitches and Polished Fashion & Nail Technician, the brainchild of young beautypreneur Pooja, has officially entered the bridal fashion market with its debut eco-bridal couture line. Known for redefining beauty with an ethical edge, the brand’s latest foray brings conscious glamour to the Indian wedding scene.

From Nails to Necklines: The Evolution of an Eco-Beauty Brand

Founded in 2022 by Pooja, a Jalandhar-born, Mumbai-based stylist and certified nail technician, Stitches and Polished quickly gained traction as India’s first eco-friendly nail and fashion salon. Built on the principles of ethical luxury and sustainable beauty, the brand became a cult favorite among Gen Z clients, brides-to-be, and social media influencers. With offerings ranging from plant-based nail polishes to cruelty-free beauty techniques, it has reimagined what modern Indian salons can be.

“It’s always been more than nails—it’s about redefining beauty to be ethical, glamorous, and conscious,” said Pooja at the official preview. “Our brides have always asked for outfits that align with our philosophy. Now, they have them.”

The Collection: Organic Elegance with a Modern Edge

The debut bridal couture collection was unveiled at an exclusive influencer-only event held at a private design studio in South Mumbai. The designs blend traditional Indian aesthetics with cutting-edge sustainability practices:

• Hand-dyed fabrics using natural pigments like turmeric, rose petals, marigold, and indigo

• Recycled silks and organza sourced from surplus stock in Gujarat and West Bengal

• Plastic-free embroidery crafted using banana fiber threads and recycled glass beads

• Customizable, limited-edition designs, allowing brides to co-create their dream outfit sustainably

With only 50 bridal outfits planned for 2025, the brand is emphasizing quality over quantity, catering to brides who value intentionality over mass-market glam.

A Preview Party for the Planet

Guests at the preview included top fashion bloggers, eco-stylists, and sustainable beauty influencers. Instagram was abuzz with reels and sneak peeks tagged under #EcoBridalIndia and #StitchedForThePlanet, both of which trended nationwide by evening.

Fashion blogger @StyleByReva shared:

“It’s refreshing to see a bridal line where sustainability isn’t just a buzzword—it’s sewn into every thread. Literally.”

What’s Next for Stitches and Polished?

With bridal pre-orders already open and overwhelming interest from millennial and Gen Z brides, Stitches and Polished is expanding its eco-beauty mission. Pooja revealed a few upcoming ventures, including:

• A vegan bridal makeup kit featuring herbal pigments and cruelty-free tools

• Pop-up events in Mumbai for one-on-one fittings and bridal consultations

• A collaboration with an ethical Indian jewelry brand to offer complete bridal styling under one roof

As the brand pivots from a niche nail-tech startup to a full-scale sustainable fashion house, its founder’s vision remains strong:

“You don’t have to choose between stunning and sustainable—you can have both.”

Connect with Stitches and Polished
📍 Location: Mumbai, Maharashtra
📅 Bridal Pre-orders: Now open for 2025
📸 Instagram: @stitchedandpolished