2024 was a breakout year for Indian beauty — a time when dewy skin, flushed cheeks, and editorial glam became everyday looks. Whether you were scrolling Instagram, watching bridal tutorials on YouTube, or stepping into a Nykaa store, the beauty landscape was unmistakably transformed. From viral trends like glass skin to makeup minimalism with a twist, here are the top makeup trends that defined Indian beauty in 2024 — plus predictions on what’s coming next!
💕 1. Blush Draping Took Over Contour
2024 saw a major shift from harsh contouring to soft, elevated blush draping — applying blush across the cheeks up to the temples for a lifted, youthful glow. Indian beauty creators embraced it with warm pinks, peachy corals, and even lavender tones on dusky skin.
Try It With: Rare Beauty Soft Pinch Blush or Earth Rhythm Lip & Cheek Tint.
✨ 2. Glass Skin Goes Desi
Inspired by Korean skincare, glass skin — that ultra-dewy, smooth, hydrated finish — became the Indian glow standard. Influencers like @mridulsharma and @malvikasitlani nailed the look with hydrating serums, glow primers, and minimal base.
Pro Tip: Use a mix of niacinamide serum + strobe cream under lightweight foundation.
👁️ 3. Glossy Lids & Dewy Eyes
Forget matte! Glossy eyelids in caramel and soft pink tones became a Gen Z favorite for brunch and content shoots. It gave a fresh, editorial feel to otherwise basic looks.
Best Products: ELF Monochromatic Stick, Vaseline (yes!), or clear gloss over shimmer.
🎨 4. Underpainting & Soft Focus Base
Rather than full-coverage foundations, underpainting (applying contour/blush before foundation) ruled the base game. The result? A filtered, real-skin look — perfect for Indian heat and texture-prone skin.
💫 5. Bright Kohl, Coloured Kajal
Say goodbye to plain black. In 2024, girls wore turquoise, plum, and metallic gold kajal — often paired with glossy lips and bare faces for contrast.
Try: Lakmé Eyeconic Kajal in Royal Blue or Kiro Longwear Bright Kajals.
🌸 6. Laminated Brows
Full, brushed-up brows that look fluffy but groomed? The laminated brow look exploded in popularity. Many even DIY’ed it with brow gel and soap!
🌿 7. Ayurvedic Beauty Crossover
Indian makeup now regularly merged with skincare-forward Ayurvedic bases — like sandalwood setting powder, or haldi-infused primers.
Popular Pick: Forest Essentials Light Day Lotion with SPF + Tinge Tinted Lipsticks.
🔮 What’s Next for Indian Beauty in 2025?
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Vinyl lips: High-shine, juicy lips are making a comeback.
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Face jewels and bindis: With a Y2K twist, rhinestone makeup is trending again.
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Blue blush: Believe it or not, it’s being experimented with at fashion weeks!
🧴 Wrapping Up:
From glass skin to blush-draped elegance, 2024 proved that Indian makeup isn’t just keeping up — it’s setting global trends. Beauty this year was about embracing skin, celebrating color, and rewriting the rulebook. If 2025 is anything like this, we’re in for even more jaw-dropping glam moments!
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